The Influence of Social Responsibility on Patient Loyalty: A Case Study of an Phuoc General Hospital, Vietnam
Ho Dinh Phi1 
, Vien Nguyen Xuan2 , Anh Le Van2 , Dat Phan Hoang Man2 and Minh Bui Quang3*
1University of Phan Thiet, Vietnam .
2An Phuoc General Hospital, Vietnam .
3Department of Industry and Trade, Binh Phuoc Province, Vietnam .
http://dx.doi.org/10.12944/JBSFM.07.02.04
This study evaluates a theoretical model exploring the relationships among four key constructs: social responsibility, reputation, loyalty, and operational performance. Using a sample of 370 patients at an Phuoc General Hospital in Phan Thiet City, Binh Thuan Province, Vietnam. The data was processed and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with Bootstrap analysis to test the reliability of the model. The findings highlight the mediating roles of reputation and loyalty in linking social responsibility to hospital performance.
Copy the following to cite this article:
Phi H. D, Xuan V. N, Van A. L, Man D. P. H, Quang M. B. "The Influence of Social Responsibility on Patient Loyalty: A Case Study of an Phuoc General Hospital, Vietnam". Journal of Business Strategy Finance and Management, 7(2).
DOI:http://dx.doi.org/10.12944/JBSFM.07.02.04Copy the following to cite this URL:
Phi H. D, Xuan V. N, Van A. L, Man D. P. H, Quang M. B. "The Influence of Social Responsibility on Patient Loyalty: A Case Study of an Phuoc General Hospital, Vietnam". Journal of Business Strategy Finance and Management, 7(2).Avialable here:https://bit.ly/4mezUGy
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